Effect of Convention Bureau Experience on Destination Attributes

  • Hidekazu Iwamoto Josai International University
  • Tokuro Matsuo Advanced Institute of Industrial Technology
  • Toshikazu Fukushima JBE Inc.
Keywords: MICE, Convention Bureau, Convention Industry, Questionnaire Survey


Convention host cities are competing to attract profitable exhibition because of economic ripple impact. According to Japan Tourism Agency, economic ripple impact which convention industry in 2015 produces is 590.5 billion. Among the stakeholders, convention bureaus play an important role to attract convention business in Japan. This study focuses on convention bureaus’ perception about destination attributes and discusses how the convention bureaus’ experience affect the evaluation. The questionnaire was conducted at the 26th International Meetings Expo (IME 2016). In method, each respondents’ evaluation was analyzed in descriptive statistics and then respondents are classified into 2 groups; non-experienced group who have not attracted international convention and experienced group who have attracted international convention one or more. In descriptive statistics, the findings indicate that it is important to promote collabora-tion among stakeholders. In logistic regression, the experienced convention bureaus tend to have higher awareness of having foreign-affiliated hotels in host cities than the non-experienced.


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