Empirical Research on Human Behavior Changes and Digital Intervention by One-way Car-sharing
In this paper, we summarize our ongoing project called ISˆ3 (Incentive-based Intelligent Intervention for Smart and Sustainable Societies), which was started in February 2016. This project is empirical research that aims to utilize human behavior changes for solving social problems and sustainably maintaining society. As a sample society, we prepared a one-way car-sharing system between our campus and the neighboring train station. Our society’s main problem is the cost of ferrying cars to balance the number of vehicles parked in each parking lot. To solve this problem, we encourage potential users to move cars to address imbalances. In this paper, we explain the overview of this project and its challenging points.
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