On the Convention Bureau's Evaluation of its Regional Characteristics and Convention Facilities

Hidekazu Iwamoto, Tokuro Matsuo, Toshikazu Fukushima, Norihisa Komoda


Convention industry produces great economic impact because, when a conference held, delegates stay longer than pleasure travelers with other purposes. Many different stakeholders are involved in convention industry as it is an essential factor in promoting inbound tourism in Japan. This study focuses on the evaluation of convention bureau, taking into account its regional characteristics and convention facilities. The questionnaire survey was conducted at the 24th international Meetings Expo (IME 2014) held on December 9-10, 2014, at the Tokyo International Forum, Japan. Researchers distributed questionnaires directly to the convention bureaus during the IME 2014. The respondents' evaluation about their region and convention center was measured and also, the binary logistic regression was adopted to clarify how the duration of service affect their evaluation. This model is utilized in the case of a situation where mainly two possible results are expected. The results showed that there were some significant difference in duration of service.

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